

People truly value an Apple Genius who can fix their technology problems. In a way, a Genius job is like a glorified retail job with a tech savvy twist. They also make recommendations, build brand loyalty, test drive products, develop relationships, and sell products. Once fully qualified to sit at the Genius Bar, Geniuses are always busy fixing, servicing, and repairing.

Geniuses focus more on MacBooks and iMacs. Specialists are essentially iPhone and iPad technicians. Many Geniuses start their career as Apple Specialists. It’s nice to join a staff of helpful, knowledgeable, friendly people who are well-trained, approachable, and keen to help. These certifications are only available through Apple and they are designed so that Geniuses can help customers with any problem they encounter. They must rectify each year to remain current. They are given a Genius Training Student Workbook that educates them on these skills, but also promotes empathy and psychological training.ĭuring training, Geniuses will earn various Apple certifications. To achieve this, all Geniuses must attend several weeks of rigorous training focusing on diagnostic services, component isolation, technical skill development, and customer service. Then after several hiring events and interviews they may be chosen to attend Apple’s Genius Training.Īpple’s Genius Training develops tech savvy repairmen who are also customer service experts. Most people apply at an Apple store or on the Apple website. It’s no easy task to become an Apple Genius. In the world of Apple, it’s all about the customer so customer service skills are absolutely mandatory. Geniuses must keep their cool at all times, even when customers get frustrated or angry, which happens frequently. At most Apple stores, the Genius Bar has a waiting line of people who are in need of help. When clients come into a store and their Apple product is on the fritz, they want immediate attention and an instant fix.
APPLE GENIUS SOFTWARE
Then they can open up the product to repair it or run software updates for a quick fix.Īpproximately 70% of all services come from physical damage done by the owner. When a product is brought in for service, Geniuses run diagnostic tests and isolate components to determine the problem. Every Apple store has a Genius Bar where Geniuses service and repair Apple products. Apple is worth approximately $700 billion dollars and has over 430 Apple retail stores worldwide. These guest service oriented Apple specialists can turn a potential disaster into an Apple loyalty building experience.Īpple is a well-respected company with an outstanding reputation. When someone spills coffee on their Macbook keyboard, drops their iPhone in the snow, or steps on their iPad, an Apple Genius can usually fix the hardware or software problem. These blue-shirted gurus are the best of the best. What happens when these products have a hardware or software problem? An Apple Genius will come to the rescue.Īpple Geniuses work at Apple retail stores where they fix Apple products. Do you own any Apple products? People around the world rely on their iPhones, iPads, and MacBooks every day.
